The European Anti-Poverty Network (EAPN), the largest European network of grassroots organisations, NGOs, and individuals dedicated to combating poverty and social exclusion, is seeking proposals for the development of a comprehensive new visual identity. This initiative aims to modernise EAPN’s brand while maintaining a strong connection to our mission: advocating for social justice, equality, and the eradication of poverty across Europe.
As our work evolves to respond to today’s reality, our visual identity must also reflect the modern world, our mission, and current communication trends. Therefore, at EAPN we aim to carry out a process to redesign our visual identity and branding, to strengthen recognition, align our image with our mission and values and improve our communication with different audiences through different channels
Objectives
The new visual identity should:
- Modernise EAPN’s brand while respecting its 35-year history, core values and missions.
- Enhance recognition and engagement across various platforms, including digital, print, events and offline materials.
- Ensure consistency in application across all materials and communications.
- Align with accessibility standards:
- Ensuring all visual elements (e.g., colors, typography and graphics) meet accessibility guidelines,
- Designing user-friendly and intuitive templates and graphic elements that are adaptable to different devices and screen sizes.
How to apply:
Send your submission by email, to giulia.simonetti@eapn.eu, by 10 March with:
- Brief description of the company or individual.
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- Portfolio with examples of previous work or case studies.
- Description of the methodology and creative process.
- Alignment with EAPN’s mission and values.
- Detailed project plan, including milestones and feedback phases.
- Estimated timeline and costs, including rates for optional ongoing support and for attending two meetings with the website team.
